Fight the Flatline

Flatland: A Romance of Many Dimensions, by Edwin A. Abbott

You may be wondering what Flatland: A Romance of Many Dimensions has to do with design, and why the heck I posted it here (two posts back).

I read it for an intro Philosophy course when I was in college. Although it was written over a hundred years ago, the themes remain timely. The main concept that has stayed with me all these years is that there are many perspectives in the world and possibilities for other dimensions. (Part II of the story.) It will do you well to keep an open mind — in life and in design. The metaphorical characters of Point, Line, Shape are incidental. Ha! I just saw there’s even an animated movie of it!

If you’ve never seen it, check out Powers of Ten, a nine-minute film made by The Office of Charles and Ray Eames. Another interesting take on perspectives.

I had a professor who said as a designer, we need to know about many different things. You may be designing for varied organizations, on a multitude of different subject matter. So, learn to learn. Learn to uncover the essence of a thing/business/service so that you can communicate that essence in a compelling way. I think it was Bob Gill who said (during a lecture for the ADCMW in DC) that if you have only one hour to design for a laundromat, spend 45 minutes in the laundromat and 15 minutes designing.

So, shake up your routine; get out of your comfort zone; be interested in… everything!

Getting There

On September 8, we discussed process in some detail. For this class, since you are responsible for creating the content as well as the design, you will have two sets of concurrent and overlapping processes that should work together to communicate your concept and your message.

The writing and content creation process consists of:

• topic ideas; decision
• research
• creative brief
• more research
• outline
• manuscript
• concept-based copywriting
• proofread and edit
• copy edit
• layout edit, since you can

The design process may go something like this:

• brainstorm concept; decision/s
• visual thinking
• sketch options
• select; make choices
• design look and feel
• analyze
• plan and map the whole piece
• full design and layout comps
• analyze, revise, repeat as necessary
• prototype, produce
• disseminate (turn it in!)

Hone your process. It can help you out when you don’t know what to do. If you keep drawing a blank, feed your brain some more. More research = more ideas.

Back to the Basics

From a practical standpoint, revisiting the elements and principles of design can also offer inspiration when faced with an empty piece of paper.

Refresh your understanding of point, line, plane, shape, form. In fact, you might even enjoy a story created around these characters. Flatland by Edwin Abbott is available as a free download because it is in the public domain.

Taking the element discussion further, consider color, value, texture, and of course, image and type.

The principles of design describe the effects and relationships that are created by the elements interacting with each other. You should be able to evaluate and discuss your designs using these terms.

• balance
• contrast
• tension
• harmony
• variety
• proportion
• direction
• movement
• rhythm
• emphasis
• unity
• repetition

If you need a more formal refresher, take a look at Ellen Lupton’s book and companion website, Graphic Design: The New Basics.

And read about the Gestalt Principles of Perception starting here. A very good writeup by Andy Rutledge.

Creativity On Demand

In class on Wednesday, September 1, we talked about creativity. All professional fields can benefit from creativity. And especially in the design disciplines, you will need to be able to create on demand. Bosses and clients don’t want to hear that you’re not inspired today. You’ll be getting paid to create stuff, so as a designer it’s up to you to find your own inspiration, constantly.

Knowing which brain hemisphere is your dominant side can help encourage you to exercise the weaker one. We all have full brains but we’re wired a bit differently. If you missed it, take the brain test here.

General inspiration and creativity-enhancing exercises can be found in books. Check out, especially Creative Sparks and Caffeine for the Creative Mind.

Creativity Books

We also watched a TED talk on creativity by Elizabeth Gilbert. TED offers many inspiring and educational talks in 20 minute presentations. Check out their full offering.

It’s All Good

Thanks for a good first day of class today, everyone. The PDF of the syllabus and schedule are in the BOX, as well as the PDF of the brochure project.

Want to be inspired by design for good? Check these out:

• http://www.girleffect.org/
• http://fontfeed.com/archives/the-universal-declaration-of-human-rights-in-animated-typography/
• http://bigthink.com/blogs/design-for-good
• http://www.worldchanging.com/
• http://www.roundabout.co.za/main_the_playpump.htm
• http://www.good.is/

Have more examples? List them in the comments.

Wednesday, bring in your 3 narrowed down topic choices, with potential approaches or solutions. You will present your ideas to the class, and come away with a firm decision for your brochure topic.

And don’t forget the Flickr exercise!

It’s That Time Again

Well, look at that. I never did give that wrap-up post from last spring’s classes, and here it is time for fall classes already. (Apologies to the graduates.)

Well, it’s that time again. The first day of classes is Monday, August 30, and seeing as it’s after midnight, that would be today. The “Box” will be emptied of all things out of date and will be added to as we get to them. Starting with the syllabus, which I will post sometime in the next day or so when I’m sure I’ve got the schedule worked out.

The biggest thing you should know right away is that there is a new book. The bookstore confirmed with me the order, but I’m not sure when they’ll be in. That’s okay, we’ve got enough to keep us busy in the meantime. Starting with the first class… Expect to stay the whole class period. And bring something to take notes with.

Textbook for AVT 498, Fall 2010 at GMU

Book Design, by Andrew Haslam is required.

Lynda.com subscription, or classroom-in-a-book or the like, is recommended for software training and tutorials.

Okay, then, see you soon!

Ideas First

Congratulations to all the winners of the ADCMW’s Real Show! It’s pretty awesome that 6 students from Mason got pieces in the show.

I know you will all join me in thanking Doug Fuller for taking the time to spend all day with us yesterday, first for his presentation and then for the guest critique. In case you didn’t write down some of the names he mentioned in his talk regarding conceptual design, they were:

• Bob Gill
• Lanny Sommese
• Michael Vanderbyl
• Turner Duckworth
• Pentagram
• Daniel Eatock
• Sandstrom Design
• Fuszion

Look ’em up!

As his examples showed, design with or from a concept is more memorable and interesting, which will ultimately be more valuable for your client. Remember Eric Stewart’s set of business cards!

Good Reads, Good Resources

I know you’re working hard on your book insides. And on revised covers for the guest critique on Wednesday… But I wanted to share some resources for you to feed the beast. (That would be your brain.)

Some type textbooks nowadays have websites to support their mission as well as provide extra content:

• Typographic Design: Form and Communication, 4th Ed.
• Thinking With Type: A Critical Guide for Designers, Writers, Editors, & Students
• Designing with Type: The Essential Guide to Typography, 5th Ed.

The online journal, Thinking for a Living is chock-full of interesting articles, including one on Emil Ruder.

Ellen Lupton has numerous essays online.

And finally (for today), there’s a great eight-minute video on Hatch Show Print from the Smithsonian’s traveling exhibit.

Score and Die

On the heels of Monday’s die lecture, I wanted to share a couple of resources with you.

First, the eye candy: The Dieline is a website dedicated to the world’s best packaging design examples.

Next, the informative. But who says informative can’t be fun? Foldfactory.com features everything fold-related. I first learned of Trish Witkowski and her massive 2-volume book on folding when I convinced my previous employer it was a reference book we couldn’t do without. And now her fun style is evident throughout her website. Check out the “Education Series: Score and Die” video to see how it’s done. And check out the other videos at that link for folding examples, aptly titled “60-second Super-cool Fold of the Week.” Finally, learn really valuable info on folding, folding compensation, and other file setup tidbits by watching the video, “Education Series: Folding Basics.” I’m not kidding, watch it now!

Do you have any good online resources for finishing? Post them in the comments.

Special finishing can make a project really great, but it takes planning, preparation, and communication. Make sure you talk with your vendor up front. Be clear on who’s responsible for the final die file. (Usually I’ll prepare it and ask them to check it.) Pick the right stock for the job, and get dummies and ink draw downs. If you’re doing embossing, refer to a guide and specify number of levels, angle of bevel, emboss depth. It can also be a good idea to send the printer a PDF of the project early on so they can plan it appropriately (and price it accordingly).

Letterpress printed and die-cut coasters by Cranky Pressman. http://www.flickr.com/photos/crankypressman/3755683006/ Design: Mikey Burton www.mikeyburton.com

Photo:

Back from Break

Good critiques this week, folks, thanks. Don’t forget, visit the flickr group to give and get additional feedback.

Although there was a previous post on pairing typefaces, Hoefler & Frere-Jones just this week released an email newsletter addressing that topic. You can find it online. And speaking of email newsletters from type foundries, you should sign up for them—all you can find—because they frequently contain interesting and educational info on type.

Sign up:

• Hoefler & Frere-Jones
• Font Shop (at bottom)
• P22
• Typotheque (at bottom)
• MyFonts (and newest newsletter link)
• Font Bros. (at bottom right)
• fonts.com (at bottom right)
• House Industries
• Linotype (and latest)
• Phil’s Fonts
• T-26
• Veer

Just a reminder that Wednesday’s lecture on intellectual property and copyright is summarized in a post from last semester, with links to more info.

Layout for the first fourth of your book is due Monday. Bring in printouts for peer critiques (I will circulate during class.) Manuscripts are due Wednesday, March 24.