Getting There

On September 8, we discussed process in some detail. For this class, since you are responsible for creating the content as well as the design, you will have two sets of concurrent and overlapping processes that should work together to communicate your concept and your message.

The writing and content creation process consists of:

  • topic ideas; decision
  • research
  • creative brief
  • more research
  • outline
  • manuscript
  • concept-based copywriting
  • proofread and edit
  • copy edit
  • layout edit, since you can

The design process may go something like this:

  • brainstorm concept; decision/s
  • visual thinking
  • sketch options
  • select; make choices
  • design look and feel
  • analyze
  • plan and map the whole piece
  • full design and layout comps
  • analyze, revise, repeat as necessary
  • prototype, produce
  • disseminate (turn it in!)

Hone your process. It can help you out when you don’t know what to do. If you keep drawing a blank, feed your brain some more. More research = more ideas.


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