Tag Archives: brain

Creativity Recap

I think we accomplished just about everything we set out to in Monday’s class. I’ve got the Box working again, so be sure to download the file entitled AVT498_CreativityProcessElementsPrinciples.pdf, as it has links and explanations.

If you did the brain test, you became a little more self-aware. The left half of the brain is: logical, sequential, rational, analytical, objective, looks at parts. And the right half of the brain is random, intuitive, holistic, synthesizing, subjective, looks at whole. Knowing which side is more naturally dominant can help us to purposefully exercise the other half and use more of our full brains. (My theory is that most designers are fairly balanced.)

Another interesting brain teaser is the rotating silhouette figure. Is she going clockwise or counterclockwise? Although this has apparently been debunked as a method for determining brain hemisphere dominance. One thing’s for sure; of all the links, pages, lists, and diagrams about brain hemisphere functioning, most of them are ugly as sin. The people smart enough to know about the science of it are not always adept at applying visual thinking skills. (Here’s where we come in!)

With regard to your brochure topics, and tackling or addressing a problem that affects a society, get inspired by the creative work done on behalf of these issues/orgs:

Do you have other good examples? List them in the comments.

As a designer, if your job is to come up with ideas and designs, you will not have the luxury of excuses like, “oh, I’m not feeling it today.” Someone is paying you to be a designer, so you will need to figure out strategies for calling up your creative, on demand. Today we reviewed the design elements and principles, which can always help kickstart you out of the stuck bucket. We talked about having a process/methodology, because for most people creativity does not come out of nowhere. And I mentioned some books that address improving creativity. Here they are, plus a few more.

TED (Technology, Entertainment, Design) talks to check out: