Tag Archives: creativity

Creativity On Demand

In class on Wednesday, September 1, we talked about creativity. All professional fields can benefit from creativity. And especially in the design disciplines, you will need to be able to create on demand. Bosses and clients don’t want to hear that you’re not inspired today. You’ll be getting paid to create stuff, so as a designer it’s up to you to find your own inspiration, constantly.

Knowing which brain hemisphere is your dominant side can help encourage you to exercise the weaker one. We all have full brains but we’re wired a bit differently. If you missed it, take the brain test here.

General inspiration and creativity-enhancing exercises can be found in books. Check out, especially Creative Sparks and Caffeine for the Creative Mind.

Creativity Books

Creativity Books

We also watched a TED talk on creativity by Elizabeth Gilbert. TED offers many inspiring and educational talks in 20 minute presentations. Check out their full offering.

Creativity Recap

I think we accomplished just about everything we set out to in Monday’s class. I’ve got the Box working again, so be sure to download the file entitled AVT498_CreativityProcessElementsPrinciples.pdf, as it has links and explanations.

If you did the brain test, you became a little more self-aware. The left half of the brain is: logical, sequential, rational, analytical, objective, looks at parts. And the right half of the brain is random, intuitive, holistic, synthesizing, subjective, looks at whole. Knowing which side is more naturally dominant can help us to purposefully exercise the other half and use more of our full brains. (My theory is that most designers are fairly balanced.)

Another interesting brain teaser is the rotating silhouette figure. Is she going clockwise or counterclockwise? Although this has apparently been debunked as a method for determining brain hemisphere dominance. One thing’s for sure; of all the links, pages, lists, and diagrams about brain hemisphere functioning, most of them are ugly as sin. The people smart enough to know about the science of it are not always adept at applying visual thinking skills. (Here’s where we come in!)

With regard to your brochure topics, and tackling or addressing a problem that affects a society, get inspired by the creative work done on behalf of these issues/orgs:

Do you have other good examples? List them in the comments.

As a designer, if your job is to come up with ideas and designs, you will not have the luxury of excuses like, “oh, I’m not feeling it today.” Someone is paying you to be a designer, so you will need to figure out strategies for calling up your creative, on demand. Today we reviewed the design elements and principles, which can always help kickstart you out of the stuck bucket. We talked about having a process/methodology, because for most people creativity does not come out of nowhere. And I mentioned some books that address improving creativity. Here they are, plus a few more.

TED (Technology, Entertainment, Design) talks to check out:

Addendum to the Syllabus, Creativity, and Samples

I forgot to add the Permissions paragraph to your syllabus, so there is a new page 5. It’s in the Box and I’ll be bringing a copy to class for each of you. I also incorporated the agreement text that you need to sign, so you can cut off that half to return to me.

We’re going to talk about creativity today (it’s after midnight, so it’s technically “today”). And the creative process—how you can harness it on demand, which you will need to do with alacrity and regularity as a professional designer. Bosses and clients don’t care if you’re “not feeling it” because that’s what you’ll be getting paid for. (We’ll talk more about nurturing creativity on the 9th, with some exercises from a couple of books.)

We’ll be taking a left brain/right brain quiz, because it helps to understand your strengths and weaknesses, so you can exercise the weaker half. The quiz is here. If you are interested in more on the brain and creativity, check out these TED talks by Jill Bolte and Elizabeth Gilbert.

Creativity will segue to concept and we’ll look at previous semesters’ work and professional examples of design, graciously supplied by the community.

Don’t forget to bring your homework in.